5 Reasons Why Social Media Is Crucial For SEO

What exactly does social media have to do with SEO? At MWI, we get many of these inquiries from potential and current clients. While social media has been an increasing channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is especially important when you're investing in search engine optimization. The creation and management of social media accounts is crucial to support SEO efforts, even though the benefits are not immediately apparent. Here are five reasons social media is important for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long years now. Social engagements occur when users like, share or share tweets about content. The more social engagements a piece of content is able to get, the more social signals it will bring to your site. These social signals are used by search engines to determine the quality of the content. It's a method of determining what content is popular with users in comparison to what their algorithm decides is of good quality. A piece of content could be quickly indexed in the event that it's receiving lots of engagement on social media.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media is your solution. Social media lets you share your content with appropriate audiences that are willing to link to it, should it be worth linking to. They will also promote your content to their friends which increases the power of your content.

3) Content Amplification
It doesn't matter how high-quality your content is, it won't achieve much success in the absence of amplifying it. Marketing via email is great method to boost content but it's only going to reach those in your marketing list. Social media lets you expand شراء ساعات مشاهدة يوتيوب (click here now) your reach with your content. When you share your content, your following will connect with their friends when they are satisfied with the content. This will cause them to spread the word to their networks which will increase the reach of your content. As a result, you get many relevant visitors, inbound links, brand recognition and social signals - all of which are utilized by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines much about the credibility of your website as well as how much it should be considered reliable in their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations can be developed through social media , which can help improve Google's credibility and aid in branded searches.

5) Social Indexing
Since the search engines are able to index social media accounts which means they show on search results pages. This lets your brand be displayed in search results for your branded search queries , which is more than just your company website. But it gets even better than that. Tweets on their own from Twitter were once searchable and included in search results. This enabled your content to rank higher on search. The program was only temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.