5 Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent years, the majority of businesses have yet to make use of it. This is particularly important when you're investing in search engine optimization. While the benefits of using social media may not be immediately apparent, they're crucial to SEO help. From the myriad of reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. A social engagement happens the time when people share, like, comment on, share or tweet about content. The more social interactions a piece of content is able to get, the more social signals you can build for your website. Search engines evaluate these signals from social media, and then use them as an index of quality when ranking content. This is a way for search engines to identify the content that people are most interested in and also what they consider to be top-quality. If a piece of content receives a lot of social shares the content can be indexed.

2.) Link Building
It's been a long period when you could just get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write quality content that is relevant. How do you reach websites who are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media is the way to go. Social media allows you to share your content with relevant audiences who may be willing to link to it, if it is worth linking to. They will also connect your content to their network which increases the power of your content.

3) The amplifying of content
You can write all the high quality content you want however, it will not get an enormous amount of attention without amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach people within your database of marketing. Social media enables you to increase the reach of your content. If you post your content to your followers, they'll be sure to share it with their own followers when they find it useful. These people will then be able to share your content with their followers, increasing your reach. In return, you will gain many relevant visitors such as inbound links, social signals and brand awareness All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google calls this co-citation. These co-citations can be developed through social media to improve Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for some time now, which means they now appear on results pages for search engines. This lets your brand show up in search results that include branded search queries that are not limited to just your own website. But there's more than that. Tweets on their own from Twitter were once searchable and شراء مشتركين يوتيوب were displayed in the search results. This allowed your content to rank higher in the results of a search. It was only temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.