Five Reasons Social Media Is Essential For SEO

What does social media have to relate to SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most businesses have only begun making use of in the last few years. However, it's crucial to make use of - especially if you're investing efforts in SEO. Although the benefits of social media are not immediately obvious, they are vital for SEO aid. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. When people tweet, like, comment or share the content that is known as a social engagement. The more social engagements your content is able to get, the more social signals you can build for your site. Search engines look at these social signals and use them as a quality factor when ranking the content. It's a way to measure the content that people consider useful over what their automated algorithm determines to be of high quality. A piece of content can be instantly indexed if it's receiving a lot of social interactions.

2) Link Building
It is long past the time that you could go out and ask for links from other websites. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to create links in using the old-fashioned method - create high quality content that is worthy of linking. How do you reach out to websites which are willing to hyperlink to your website, even if you ask them directly, which would be considered "unnatural"? Social media can help. Social media lets you publish your content to relevant audiences who may be willing to link to it, should it be worth linking to. These people may also be able to share your content with their networks, alexa ترتيب المواقع further increasing the influence of your content.

3) Amplification of content
It doesn't matter how good your content is, it won't be popular in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your content , but it can only reach people in your list of marketing contacts. Social media enables you to increase the reach of your content. After you have shared your content, the people who follow you will share it with their following if they find it useful. These people will then also share it with their friends, further increasing your reach. In return, you gain lots of relevant traffic and inbound links, as well as social signals and brand awareness These are all used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site's content and how much it is respected in their ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can improve the trust Google has in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites since a while so they can now appear on the search results pages. This lets your company's brand be listed in search results on search queries that are branded and alexa ترتيب المواقع not exclusive to your site. This gets better. Tweets that were individual from Twitter were once indexed and were displayed in search results. This allowed your website to be more prominent in search. This was just temporary for a couple of months until Google decided to discontinue it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.