Five Reasons Social Media Is Essential For SEO

What exactly does social media have to do with SEO? At MWI, we get lots of questions from our potential and current clients. While social media has become an increasing marketing channel in recent times, many companies have not yet started to benefit from the potential of it. This is especially true if you are investing in search engine optimization. Making and managing social media accounts are crucial to support SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some years now. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your site. Social signals are utilized by search engines to rank the content. It's a way of evaluating the content that people consider useful over what their algorithm determines to be of good quality. If something is receiving lots of social interaction the content can be indexable.

2) Link Building
It's past the moment when you could simply get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links using the old method: make good quality content that is pertinent. How can you get your content to websites that will link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media can help you present your content in front of people who are interested and could be in a position to influence them to link to your content in the event that it is worthy of linking to. Those people will also connect your content to their network which increases the power of your content.

3.) Amplification of content
You can make all the excellent content you'd like to however it will not gain much traction without amplification. Sure, email marketing can be a great way to amplify content, but it will only reach the people in your marketing database. It is possible to reach new audiences via social media. If you post your content to your followers, they will share it with their own followings If they are satisfied with the content. Then those people will be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic as well as inbound linking social signals, as well as brand recognition These are used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand image and recognition can inform search engines a lot about the quality of your site's content and how much it should be trusted in its ranking algorithms. In addition to boosting your content, شراء لايكات فيسبوك social media also helps build brand شراء لايكات فيسبوك awareness. This is what Google refers to as co-citation. Co-citations can be created through social media to improve Google's trust and assist with search results that are branded.

5) Social Indexing
Since search engines are able to index social media websites and display them in search results pages. This lets your company's brand appear in search results for specific queries that aren't limited to your company website. But it gets even better than that. Tweets that were individual from Twitter were once searchable and displayed in the search results. This allowed your website to rank higher in the search results. However, it was only temporary the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.