Five Reasons Social Media Is Essential For SEO

What does social media have to relate to SEO? At MWI we hear these questions frequently from our potential and زيادة مشاهدات اليوتيوب current clients. Social media is rapidly expanding marketing channel that many businesses have only begun making use of in the past few years, however it's very important to leverage - especially if you're investing resources in SEO. Setting up and managing social media accounts is extremely important to assist in SEO initiatives, زيادة مشاهدات اليوتيوب but their benefits aren't immediately apparent. Below are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversation as part of their algorithm for ranking. A social engagement happens when people comment, like or share tweets about a piece of content. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines look at these social signals, and consider it a quality factor when ranking the content. It's a way of evaluating what content is popular with users over what their algorithm decides is good quality. If a piece of content receives a lot of social interaction It can be quickly identified.

2) Link Building
The days of going out and asking for websites to link to yours. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in by hand by creating high-quality content that is worthy of linking. How do you reach out to websites that will link to your content, when they are thought to be "unnatural"? Social media is your solution. Social media lets you share your content with relevant audiences who may be willing to share it with others, when it's worthy of linking to. People who share your content with their friends which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how good your content is, it's not going to achieve much success without amplification. Marketing via email can be great method to boost the content you create, but it won't be able to reach the people on your marketing list. It is possible to reach new audiences via social media. Once you share your content, your following will be able to share it with their followers when they are satisfied with the content. These people will then be able to share it with their followers to increase your reach. In return, you gain an abundance of relevant traffic, inbound links, branding awareness and social signals All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can inform search engines much about the credibility of your site's content and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google's credibility and aid in search results that are branded.

5) Social Indexing
Search engines have been indexing social media accounts for a few years now, which means they now show up in search result pages. This enables your brand to appear in search results that include branded search queries that are not limited to only your website. However, it's even more than that. Individual tweets on Twitter were initially indexed and included in search results, too providing another method for your content to rank in search. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.