Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only started using in the past few years, but it's vital to take advantage of it particularly if you're investing resources into search engine optimization. While the advantages of social media might not be immediately apparent, they are vital for SEO support. Out of the numerous reasons to consider the use of social media in your strategy for online, here are 5 advantages of it to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some period of time. When people tweet, like, comment or share a piece of content, this is called a social engagement. The more social engagements your content is able to get, the more social signals you build to your website. Search engines look at these signals from social media, and use them as an index of quality when ranking content. This is a way for search engines to identify the content that people are most interested in and what their algorithms consider top-quality. Content can be quickly indexed in the event that it's receiving lots of social interactions.

2.) Link Building
It's past the time when you could make a request for links from other websites. With the emergence of Google's Panda and Penguin algorithm, SEOs are forced to do link building the traditional way - create high quality content which is relevant to linking. How do you reach out to websites which are willing to hyperlink to your content, when asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it, in the event that it's worth linking to. People who promote your content to their network, further increasing the influence of your content.

3.) Amplification of content
You can create all the good-quality content that you wish to however it will not gain much traction without amplification. Email marketing can be an excellent method of amplifying content but it's only going to reach people in your list of marketing contacts. It is possible to reach new audiences via social media. If you publish your content to your followers, they'll spread it to their own followers in the event that they find it helpful. These people will then recommend your content to their followers, increasing the reach of your content. You will also gain relevant traffic through inbound linking, social signals, and brand awareness All of which are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site and the degree to which it should be trusted in its ranking algorithms. Social media aids in building brand awareness and تزويد متابعين تويتر increases the quality of the quality of your content. This is what Google refers to as a co-citation. These co-citations can be built through social media to improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Since the search engines are able to index social media profiles which means they show as search results. This allows your business to show up in search results for search queries that are branded and not limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results as well providing another method to ensure your content's ranking in search. This was just temporary for a couple of months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.