Five Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear this a lot from the current and potential clients. While social media has become an increasing marketing channel over the last few years, many businesses have yet to take advantage of the potential of it. This is especially true if you are investing in search engine optimization. While the benefits of using social media might not be immediately apparent, they're vital for SEO help. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some years now. Whenever people tweet, like, comment or share an article that is known as a social engagement. Content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of the content. It's a method of determining the content that people consider useful and what their algorithm decides is top-quality. If something is receiving lots of social engagement the content can be identified.

2.) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How do you reach websites which are willing to hyperlink to your site, if the request is thought to be "unnatural"? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to link to it, if it is worth linking to. These people may also be able to share your content with their friends, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good the content you publish, it won't gain traction unless you amplify it. Marketing via email is an effective method to increase the reach of your content , but it can only reach those in your marketing list. You can also reach new audiences through social media. If you post your content to your followers, تزويد متابعين تويتر they will be sure to share it with their own followers in the event that they find it helpful. This will cause them to spread the word to their networks which will increase the reach of your content. As a result, you get many relevant visitors, inbound links, brand recognition and social signals These are all utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. This is what Google calls co-citation. These co-citations are built through social media to improve Google's trust as well as aid with search results that are branded.

5) Social Indexing
Since search engines index social media profiles which means they show up in search results pages. This allows your brand to be listed in search results on branded queries that are not exclusive to your site. This is even better. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your website to be ranked higher in search. However, it was only temporary it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.