Five Reasons Why Social Media Is Essential For SEO

What do social media have to relate to SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is rapidly growing marketing channel that most companies have only started using in the last few years. However, it's very important to leverage when you're investing resources into SEO. While the advantages of social media may not seem immediately obvious, they are vital for SEO help. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement happens when users like, share or شراء لايكات فيسبوك share a tweet about a piece of content. A piece of content with more social engagements will show higher social signals. Search engines measure these social signals, and use it as an element of quality when evaluating content. This is a way for search engines to know what people find most useful and what algorithm they believe to be good quality. If something receives a lot of engagement on social media It can be quickly identified.

2) Link Building
There are no more days of asking for websites to add links to yours. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links by hand by creating high-quality content that is link-worthy. But how do you reach websites that are willing to link to your website if asking them directly is considered an "unnatural" link building method? Social media is your answer. Social media allows you to publish your content to relevant audiences who may be willing to link to your content, if it is worth linking to. People who be able to share your content with other people increasing your influence.

3.) Amplification of content
It doesn't matter how good your content is, it's unlikely to gain traction without amplification. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach people within your database of marketing. You can also reach new audiences via social media. If you publish your content to your followers, they'll also share it with their personal followings in the event that they find it helpful. This will allow them to recommend your content to their followers, increasing your reach. You will also gain relevant traffic and inbound links social signals, as well as brand recognition These are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and the extent to which it can be respected in their ranking algorithms. In addition to boosting your content social media also aids in create brand awareness. Google calls this co-citation. These co-citations can be built via social media in order to increase Google's credibility and aid in the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now show up in results pages for search engines. This lets your company's brand show up in search results for search queries that are branded and not exclusive to your site. But it gets even better than that. Individual tweets from Twitter were once indexed and displayed in search results. This enabled your content to be ranked higher in search. The program was only temporary, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.