Five Reasons Why Social Media Is Essential For SEO

What the heck does social media have to do with SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, however it's vital to take advantage of it particularly if you're investing resources into search engine optimization. While the benefits of social media might not be immediately apparent, they are crucial for SEO aid. Of the many reasons to consider social media as part of your overall strategy to be online, here are 5 advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for a long years now. When people share content via Twitter, Facebook or comment on the content they like that is known as a social engagement. Content that has more social engagements will have more social signals. Search engines look at these social signals, and use it as an indicator of quality when ranking content. This is a way for search engines to identify what people find most useful and what algorithm they believe to be as high-quality. If an article has a high amount of social engagement the content can be indexed.

2.) Link Building
It is long past the time that you could get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create top-quality content that's relevant. How do you get in touch with websites that are willing to link to your content , if you ask them directly, which is an "unnatural" link building method? Social media is the way to go. Social media allows you to expose your content to relevant audiences who may be willing to link to it when it's worthy of linking to. People who connect your content to their network which increases the power of your content.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, it's not going to achieve much success until you amplify it. Marketing via email can be a great way of amplifying content but it will only be able to reach the people on your marketing list. It is possible to reach new audiences via social media. If you publish your content to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. These people will then share your content with their followers, increasing the reach of your content. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition All of which are used by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with brand-name searches.

5.) Social Indexing
Since the search engines index social media sites, they are now showing in search results pages. This allows your business to be listed in search results on brand-related queries, which aren't limited to your company website. However, it's even more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, زيادة مشاهدات اليوتيوب - socialwb.com - too providing another method to get your content noticed in the search results. That was only temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.