Five Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly growing marketing channel that most businesses have only recently begun using in the last few years, however it's vital to take advantage of it particularly if you're investing resources in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are essential for SEO support. From the myriad of reasons you should think about the use of social media in your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long time. When people tweet, like, comment or share the content they like it is referred to as a social engagement. The more social engagements your content receives, the more social signals it will bring to your website. These social signals are used by search engines to rank the content. This allows search engines to know the content that people are most interested in and what their algorithm deems top-quality. The content you've created can be quickly indexed if it's receiving a lot of engagement on social media.

2) Link Building
It's long gone of going out and asking for websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build the traditional way: create high-quality content that is relevant. How do you reach out to websites who are willing to link to your website, even if they are thought to be "unnatural"? Social media is the answer. Social media lets you place your content in front of relevant groups of people who may be attracted to link to it should it be worthy of linking to. They will also spread your content among others and boost your authority.

3.) Content Amplification
You could create any top-quality content you like however it will not gain significant traction without the aid of amplification. Yes, email marketing is a great way to amplify content, but it'll only reach the people in your marketing database. You can reach new audiences via social media. Once you share your content, your following will spread it to their networks if they find it useful. They will then be able to share it with their followers and increase your reach. In addition, you'll gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines many things about the quality of your website as well as the degree to which it should be considered reliable in their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear in the search results pages. This allows your brand شراء متابعين تويتر; Socialwb.com wrote, to appear in search results for branded queries that are not only restricted to your business's website. However, it's even more than that. Individual Tweets from Twitter were initially indexed and included in search results too which gave another means to get your content noticed in the search results. This was just temporary for a couple of months before Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.